We used video content and custom photography to improve the aesthetics.
Designing the new website for Aspire Software, a subsidiary of Valsoft Corporation, was a strategic endeavor. As the operational arm for all software companies within the portfolio, it was imperative to showcase their focus on employees and technology. As the creative director, I opted for custom video content and photography to capture the essence of their 3-floor office, ensuring the site’s uniqueness.
To enrich the careers section, we conducted interviews with 10 employees, tailoring questions to highlight the advantages of working at Aspire. Additionally, we commissioned an animator to create a captivating logo animation to introduce the videos. Various UX and UI decisions were made to optimize call-to-action elements throughout the site.
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⸺ User Experience Enhancement
To enhance user experience, we employed agile frameworks to craft comprehensive overviews. Our iterative approaches to design strategy ensured a seamless user journey.
⸺ Visual Design Conceptualization
In conceptualizing visual design, we fostered a culture of innovation through workplace diversity and empowerment, embedding these principles into our everyday design routines.
⸺ Development Strategy
Our development strategy harnessed agile frameworks, offering concise yet comprehensive overviews. Through iterative approaches, we shaped our corporate strategy to meet evolving needs.
⸺ Prototype Development
We fostered innovation organically by integrating workplace diversity and empowerment into our daily routines, facilitating rapid prototyping and iterative improvements.
⸺ Brand Identity Definition
Utilizing agile frameworks, we defined a robust brand identity with comprehensive overviews. Our iterative approaches to strategy ensured alignment with evolving market dynamics.
⸺ Marketing Material Creation
Infusing our design process with workplace diversity and empowerment, we crafted marketing materials that reflected our commitment to disruptive innovation in everyday routines.
